Merch e-commerce

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Redesign of the e-commerce site for Norris Nuts, a viral influencer family from Australia with a massive 10–15 y/o fanbase. The concept features bold, playful visuals, drop-style product releases, urgency triggers like low stock indicators, and a user-generated gallery (“Worn by Legends”). It also includes clean size guides, reviews, and CTAs crafted for fast, mobile-first browsing. Designed to boost conversions and emotional connection, the layout blends fan culture, smart UX, and vibrant brand personality — made for a hype-driven, young audience.

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