E-commerce UI design for an influencer merch brand, built to engage and convert a young audience
year
2025
Timeline
4 days
service
Discovery, Design
type
UI design
Norris Nuts Shop is the e-commerce store of the most-followed influencer family in Australia. To help modernize their merchandising experience, a new storefront was designed — optimized for drop-based sales and younger audiences. At the start, the only assets available were access to their existing store, the logos, and a single visual reference, making it a fully ground-up redesign driven by strategic interpretation and brand intuition.
- Playful and engaging design
- Drop-based merch UX flow
- Engaging newsletter section built to grow the contact list
- Social proof elements to build trust and brand hype
- Modular layout for easy future updates
01 Discovery
Audited existing store and identified UX issues
Researched drop-based shopping behaviors
Analyzed audience tone via social media content
02 Design
Set bright, youth-friendly UI system
Built modular layout ready for future sections
Created mobile-first wireframes
The final design delivered a playful, conversion-driven experience aligned with both the brand and its youthful audience. The structure guides users from discovery to purchase, with clear calls-to-action and engaging visual rhythm. It balances fun with function — making each drop feel exclusive, while remaining fully scalable and easy to maintain for the internal team. The layout is future-proof, content-flexible, and ready to grow with the brand’s evolving merchandising needs.