Premium haircare e-commerce redesign that guides customers toward confident purchase decisions
year
2025
Timeline
3 months
service
Discovery, Design, Development
type
e-commerce
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EVOLVh is a premium haircare brand trusted by wellness-focused women 30+. The site needed visual refinement, improved clarity in decision-making, and more intelligent personalization — all without alienating loyal repeat customers. Assets included a brand guideline deck, new product photography, and strong internal clarity on business goals.
- Mobile-first UX
- Clear decision-making flow
- Personalized features
- Editorial-style content
- Nyla: high-quality Shopify frontend
- Audit and replacement of integrations
01 Discovery
Brand + product catalog audit
Sitemap and tech stack review
Alignment on redesign goals
02 Design
Mobile-first wireframes
Ingredient storytelling UX
Final feedback, polish, approval
03 Development
Global setup of classes, apps and metafields
Built entirely with modular section templates
Blog migration
Analytics & SEO setup
QA + team training
The site underwent a complete transformation — from platform upgrade to a high-end frontend built with Nyla. Over 20 integrations were implemented, and our team crafted a new content experience that reflects the brand’s premium, wellness-focused identity.
"Mikolaj kept us on task and helped guide us through the process with ease! He addressed needs promptly and did a great job staying organized with a large amount of content."